SaaS UX Designer
& Manager for SMBs
As a designer, I've helped transform vision into real products. As a leader & manager, I've helped build happy & efficient teams that create impactful work.
I currently lead a globally-distributed design team at Simpleview, Inc.
As a B2B SaaS company servicing the travel & tourism industry, Simpleview helps destinations engage stakeholders, attract visitors, and win bids for conventions and events. I lead and mentor a design team, champion accessibility, present to stakeholders and advocate for users.
Description
2021-present: Interactive Art Director (similar to UX/UI Design Manager)
2018-2021: Sr. UX Designer
Roles
Led UI/UX strategy and design for the University of Arizona
Within Enrollment Marketing, the main goal is to increase student enrollment by effectively marketing the university’s programs, values and experiences to prospective students. I led the strategy and execution of all digital interactions with the user such as email, ads and various university websites.
Description
Roles
2013-2018: UI/UX Designer
2011-2013: Visual Designer
University of Arizona
Dissecting the user journey from prospective to admitted student
While leading the redesign and content architecture for the Admissions website, I conducted an end-to-end mapping of the student enrollment journey. I identified the critical information needs at each stage and assessed all touch points across the website, email, and in-person interactions to ensure consistent clarity, relevance, and support. These insights directly informed the structure and user experience of the new Admissions website and shaped a design system that has since been adopted across all university websites.