Challenge
After Simpleview acquired a specialized Digital Asset Management (DAM) system, the product had to integrate seamlessly into the existing Simpleview tech ecosystem while enhancing its value for users. The challenge was to make this new system not just functional, but intuitively usable for clients and aligned with Simpleview’s broader product offerings.
Role
UX & UI Design, user testing
Modernizing a Digital Asset Management system to enhance usability and simplify workflows
UX Process & Strategic Design
Research & Competitive Analysis
To inform the design, I studied existing DAM solutions and features, pinpointing essential user needs across workflows:
Importance of asset types and orientation
Need for robust filtering and sorting options
Streamlined browsing → funneling → downloading workflows
Viewing considerations such as zoom level, aspect ratio, and file size
Efficient batch upload and download interfaces
In-Person User Testing
I conducted task-driven user sessions to validate assumptions and uncover usability barriers:
Prompted users to search, favorite, upload, and download assets
Tested discoverability, ensuring UI elements were intuitive and logically located
Key UX findings and enhancements
User insights directly drove two major feature implementations:
Asset Queue (“Add-to-Cart” inspired)
Users can mark and review assets before bulk downloading - reducing friction and increasing efficiency.Inline Asset Renaming in Grid View
Editing metadata directly from the grid eliminated unnecessary loading and navigation steps.
Impact
Designed and launched a Digital Asset Management (DAM) system that integrated with the Simpleview CMS, enabling seamless workflows for uploading, organizing, and publishing assets to destination websites.
Created a new product offering for the Sales team, expanding revenue opportunities while streamlining content management for clients.