Modernizing a Digital Asset Management system to enhance usability and simplify workflows
Challenge
Following Simpleview’s acquisition of a company specializing in Digital Asset Management (DAM), the product had to be brought into the Simpleview tech ecosystem and integrate well with other products in order to be usable and beneficial to our clients.
Role
UI/UX design, user testing
I analyzed comparable products and features to uncover user needs
By researching similar products and features, I uncovered key user needs that informed the design for a more effective product:
asset types and orientation
key filters and sorting
workflow from browsing/searching, funneling, downloading
zoom views & aspect ratio/file size
batch upload and download
I conducted in-person user testing to gleam insights on user flow and usability
Had users complete tasks and prompts related to searching, favoriting, uploading and downloading
Had users complete discoverability actions to ensure UI locations and structure was as expected and ideal
Key Findings led to adding an asset queue and being able to edit an asset in grid-view
An asset queue functioned similar to an '“add to cart” feature, where users could mark assets for review before downloading, saving time and making the workflow more efficient for users
Being able to edit an asset name straight from the grid view enables for a more efficient task completion and avoids requiring the user to click and load the asset and then go into edit its meta data in its respective form fields.
Impact
A Digital Asset Management system that integrated with the Simpleview CMS and allowed a fluid workflow for managing assets that feed into the client website.